Increased Obesity Prevalence to Drive Market Growth
Obesity prevalence in children and adults has surged rapidly in recent years, prompting a considerable demand for low-calorie foods. The growing public knowledge of the risks of obesity and its consequences, such as cardiovascular disease, diabetes, and high blood pressure, has boosted sales of low-calorie foods. Furthermore, the weight-loss craze among health-fanatic people and the desire to appear slimmer has led to an increase in the consumption of low-calorie meals such as skimmed milk, low-calorie edible oils, sugar-free fizzy beverages, and other calorie-free foods.
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Fad diets and very-low-calorie diets (VLCD) have raised the demand for low-calorie food, mainly among the middle-aged population, which is expected to drive the global low-calorie food market. Moreover, the rising rates of obesity in both developed and emerging countries and the rising consumption of low-calorie meals in diets are projected to drive the global low-calorie food market over the projection period.
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COVID-19 Pandemic Boosted Low-calorie Food Market
The COVID-19 pandemic boosted the worldwide low-calorie food market as many people are adopting healthy lifestyles and consuming safe and nutritious food. Minimally processed foods, functional snacks, low-calorie diets, and other nutritional food products are becoming popular on the market. The trend of choosing low-calorie and nutritious food products will tend to climb since it boosts immunity and reduces the likelihood of catching unwanted illnesses during the COVID-19 pandemic.
Moreover, many individuals are choosing healthier, more environmentally friendly lifestyles. During the COVID-19 pandemic, there was a demand for dairy-free alternatives such as milk made from almonds, soybeans, cashews, and other sources. Furthermore, plant-based foods are getting prominence as a result of their safer, healthier, and nutritional applications. Low-calorie foods are essential in plant-based nutritional applications containing dietary proteins, fiber, minerals, and vitamins. As a result, the worldwide low-calorie food market is projected to flourish during the projection period.
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North America to Spearhead Worldwide Market
North America is likely to experience growth in the worldwide low-calorie food market during the forecast period. Consumer health consciousness is increasing, accelerating the adoption of a healthy lifestyle and moving the low-calorie food market forward. Low-calorie snacks are becoming more popular as more individuals participating in beneficial practices such as eating nutritious foods, yoga, and exercising regularly.
Low-calorie foods have become increasingly popular as obesity rates skyrocket. In North America, roughly 45% of the total population is obese, while in Europe, approximately 35% is obese. Being overweight is a problem for four out of every five Americans. The rising health concerns are anticipated to boost the future market demand for low-calorie food.
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The United States is anticipated to be the fastest growing market for low-calorie food in North America. The Dietary Guidelines for Americans 2020-2025 recommend a diet of 2,000-2,500 calories per day for most adult males and 1,000-1,500 calories per day for most adult females for weight maintenance.
Asia Pacific and Europe are expected to make considerable contributions to the low-calorie food market during the projection period.
Consumer desires for nutritious food products are significantly impacting their purchase patterns. As a result, players in the global low-calorie market are adjusting their product offerings in order to expand their customer base.
Leading players in the low-calorie food market are Abbott Laboratories, The Coca-Cola Company, PepsiCo, Inc., Inc, McNeil Nutritionals LLC, Groupe Danone, Dr. Pepper Snapple Group Inc., Zydus Wellness Ltd., Bernard Food Industries, Ajinomoto Co., Inc, Nestle SA, and Cargill, Incorporated.
The global low-calorie food market is segmented as follows:
• Table Top
• North America
• Asia Pacific
• Latin America
• Middle East & Africa (MEA)
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